It is important to keep in mind that photos are one of your most valuable marketing tools. They are often the first thing an agent, manager or casting director sees and they see thousands of images for a casting and can only see a fraction of those people in the office, so your images need to wow them. Once you get through the door you can excite them. But you need to get the call first. That is why it is imperative to take the time and energy to invest in good photos.
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What is the image you want for your photos? What is your “type” or ”casting”? Brad Pitt will never play a nerd and Kathy Bates will never be cast as a beach bunny- spend your money where it matters. Bring clothing that will be consistent with your image. For a “businessman” look – wear a suit and tie- get into the role – run lines in your head. Think of the photo shoot as an acting job …get into the part. Rremember lead with your strength. Decide what “looks” you want well ahead of your session then dress accordingly for your photos.
What you wear greatly affects how you are perceived so clothing style should support your image. There are no hard and fast rules but here are a few things that rarely work well in photographs. Avoid solid white. deep “V” necks, ( unless a more sexy image is desired) , and sleeveless tops. Avoid big prints, paisley, polka dots, checks and leave your Hawaiian shirt at home. Generally, the idea is to not compete with your clothes for attention. Wardrobe should compliment your image.
Wardrobe ideas for men include:
• Business, executive, evening formal
• Ivy league, business casual
• Urban rough-cut, denim, black and other dark colors
• Outdoor rugged, bulky garments, ski and fishing ware
• Sporty, particularly with tennis whites, sweats and colored patterns
Wardrobe ideas for women include:
• Evening, elegant, sexy, particularly black with low necklines or off the shoulder
• Lacy camisoles and romantic lingerie
• Earrings, pins and bracelets
• Business suits and jackets
• Patterned blouses, vintage clothing
Hair and makeup. Remember wear what the character would wear. For instance a “Mom” would have light makeup and loose, tousled hair. A lawyer would have her makeup a little more stated and her hair done and in place. After your hair and makeup are done.
Get plenty of rest the night before your photo shoot and allow enough time for your drive to the studio . I have a large selection of music to play and soft drinks and water for your thirst – it is important you feel comfortable. The day of your shoot try to avoid sources of stress (Mother-in law, boyfriend, girlfriend) and indulge yourself. Leave your pets and/or children at home and remember this is your day.